MIND & METRIC MEDIA01 — PERFORMANCE MEDIA
Paid media systems for businesses that are done guessing.
MMM — as in Marketing Mix Modeling, the discipline that answers whether advertising is actually working. The name is the method.
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Winner — Google Honours Agency SuperStar Award, 2025
02
10+ years across FMCG and digital marketing — Carlsberg, Nestlé, Coca-Cola, AA New Zealand and WPP
03
Auckland-based. Founder-led. A small number of clients at a time.
Why most paid media spending doesn't get measured the way it should
Most ad spend has never been tested to confirm it's driving new customers — not just intercepting ones who were already going to buy.
Optimising channels in isolation often makes the overall system perform worse.
Following platform "best practice" is a reliable path to average results.
A lot of people believe AI can now automate their way to results.
That's because they haven't seen a chimpanzee with a machine gun.
The tool is only as good as the judgment behind it.
What treating media budget like an investment looks like
GOOGL IPO AUGUST 2004 — JULY 2026
$10,000
invested in Google IPO, August 2004
$1,688,000
value in July 2026 — a return of 16,780%
Nobody asked their broker "did the trade run?" They asked "did it return?"
The only question that matters: why should your media budget be held to a lower standard?
GOOGL at ~$359/share, July 2026. Split-adjusted from $85 IPO price. Past performance does not predict future returns.